When someone starts a company they often paint everything as sunshine and rainbows. General Assembly Founder Matt Brimer says it's time founders be more upfront and honest.
Grimer is also the founder of Gesundheit, a digital company focused on content that delivers positive messages. Brimer says that "when so much of the world is a battle of hearts and minds these days," there needs to be more positive content.
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The U.S. added 142,000 jobs in August, below expectations. The unemployment rate fell to 4.2%. The cooling job market raises chances for an interest rate cut.