The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Major League Baseball plunged into its first work stoppage in a quarter-century when the sport’s collective bargaining agreement expired and owners immediately locked out players in a move that threatens spring training and opening day.
Cheddar has been covering the biggest news of the week with some of the biggest names in the biz. In case you missed it, we've pulled together some of the highlights that will keep you informed as we get ready for the week ahead.
Michigan’s attorney general says she drank too much booze before a big football game between Michigan and Michigan State.
The NFL and lawyers for thousands of retired NFL players have reached an agreement to end race-based adjustments in dementia testing in the $1 billion settlement of concussion claims.
Elite, teen basketball players are facing more choices than ever with the NBA's developmental league and the NCAA loosening its financial compensation rules. Cheddar's Michelle Castillo reports.
Cheddar's Chloe Aiello reports from the US Open in New York City as the tournament returns to a very different landscape for players and fans.
For the first time ever, the Special Olympics and students at the Parsons School of Design partnered to create tennis and track and field outfits for athletes. The line is called 'Be Brave' and it's goal is all about celebrating athletes with disabilities with outfits that allow them to perform their best. joining us now is Stacey Hengsterman, president and CEO of the Special Olympics New York and Nigel Barker, fashion photographer and Special Olympics Champion Ambassador joined us to talk about the collection.
Car racing remains a male-dominated sport but there’s hope for change with the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.
Controversy has broken out at the Paralympic Games. Malaysian shot putter Muhammad Ziyad Zolkefli appeared to have won gold in the shot put in the F20 class.
Michael Chernow is known as a chef, TV host, and entrepreneur, but now he's taking a break from restaurants and stepping into the world of healthy breakfast. 'Kreatures of Habit' is a new lifestyle and wellness brand with the goal of helping people establish healthy habits. Michael was able to raise 2.2 million dollars to launch the company, which was originally set out to be a café concept, but transformed during the pandemic. Michael Chernow, celebrity chef, entrepreneur, and fitness expert joins us to talk about his new venture.
