Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Andrew Cuomo said this morning that the expected peak of infection is 45 days out, based on a hospitalization rate of between 15 to 19 percent.
These are the headlines you Need 2 Know for Tuesday, March 17, 2020.
The guidelines mark the first attempt by the federal government to establish best practices for all Americans amid an avalanche of disparate state and local policies.
Gov. Cuomo revealed that there are now 950 confirmed cases in New York with 158 hospitalizations and seven death, along with a coordinated effort between New York and its neighboring states, New Jersey and Connecticut, in order to stem the increased spread of the COVID-19 disease.
Lisa Callahan, the vice president of programs, told Cheddar about the Orion spacecraft set to aid the NASA Artemis project achieve its goals of returning to the moon and using it as a jumping-off point for a manned Mars mission.
These are the headlines you Need 2 Know for Monday, March 16, 2020.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
President Donald Trump's administration announced Friday it is awarding $1.3 million to two companies trying to develop rapid COVID-19 tests that could detect whether a person is positive for the new coronavirus within an hour.
These are the headlines you Need 2 Know for Friday, March 13, 2020.
In light of sweeping new regulations that will ban gatherings of more than 500 people in New York, Broadway theaters and other large venues will be required to close their doors to prevent the spread of the coronavirus.
