Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Dr. Paul Stoffels, Chief Scientific Officer at Johnson & Johnson, told Cheddar on Tuesday that he’s confident the company will have a vaccine ready for testing within the next few months.
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