Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Dr. Patrice Harris, speaking to Cheddar the day after her tenure at the American Medical Association ended, leaves the nation’s largest association of physicians at a time of remarkable upheaval for the medical community.
New Zealand appears to have eradicated the coronavirus for now after health officials said the last known infected person has recovered.
Federal health authorities have received reports of nearly 26,000 nursing home residents dying from COVID-19, according to materials prepared for the nation's governors. That number is partial and likely to go higher.
President Donald Trump has announced that the U.S. will be terminating its relationship with the World Health Organization.
Phil Ginsburg, Abbott's Head of Infectious Disease, told Cheddar that new data shows the ID Now quick-results test for coronavirus is accurate if used as intended.
The launch of a SpaceX rocket ship with two NASA astronauts on a history-making flight into orbit has been called off with 16 minutes to go in the countdown because of the danger of lightning.
Visitation to National Park Service sites has seen a boom in recent years. For five years in a row, the park service has tallied over 300 million visitors per year. It’s an unprecedented spike, and the reason why this is happening now goes deeper than social media alone. While the threat of COVID-19 will likely change those numbers this year, the park service is still figuring out how to regain the balance between preservation and visitation. Cheddar explains the history of crowding in America’s national parks, and the impacts we are seeing from that today.
NASA is rolling out the International Space Station's red carpet for Tom Cruise.
Only about half of Americans say they would get a COVID-19 vaccine if the scientists working furiously to create one succeed.
Forecasters say the odds of acceptable conditions have improved to 60% for Wednesday's planned launch of a SpaceX Falcon rocket with two NASA astronauts.
