Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Abbott has announced a new FDA approved rapid COVID-19 test. Dr. John Hackett, divisional vice president of applied research and technology for Abbott's diagnostics business, joined Cheddar to discuss how the test works and its accuracy.
The system that came ashore as a Category 4 hurricane is being blamed for at least four deaths and widespread damage around Lake Charles, an industrial and casino city of 80,000 people.
The storm's power is raising fears of a 20-foot storm surge that forecasters say would be “unsurvivable” and capable of sinking entire communities on the Texas and Louisiana coast.
U.S. health officials have sparked a wave of confusion after posting guidelines that coronavirus testing is not necessary for people who have been in close contact with infected people.
San Francisco Airport officially implements rapid coronavirus testing for employees, becoming the first U.S. airport to do so. Doug Yakel, public information officer, joined Cheddar to talk costs for potential widespread implementation, including passenger testing.
The number of Americans newly diagnosed with the coronavirus is falling — a development experts credit at least partly to increased wearing of masks — even as the outbreak continues to claim nearly 1,000 lives in the U.S. each day.
An Associated Press reporter and photographer hiked the renowned Redwood Trail at Big Basin Redwoods State Park on Monday and confirmed most of the ancient redwoods had withstood the blaze.
Bee researcher Elaine Evans of the University of Minnesota cautions would-be beekeepers that the fast-growing hobby may be a lot more work than people think they're signing on for.
The new rule would tweak the Employee Retirement Income Security Act of 1974 (ERISA), which regulates the fiduciary duties of private plan managers.
Crews were battling wildfires in the San Francisco Bay Area and thousands of people were under orders to evacuate Wednesday as hundreds of wildfires blazed across the state amid a blistering heat wave now in its second week.
