Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Top executives of nine drugmakers likely to produce the first vaccines against the new coronavirus are taking the extraordinary step of promising they'll be safe and effective.
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Thailand’s prime minister is congratulating the nation for having achieved 100 days without a confirmed locally transmitted case of the coronavirus.
A third leading candidate COVID-19 vaccine has entered a final stage of human testing in the United States.
Mayor Bill de Blasio says New York City is delaying sending students back to classrooms in the nation’s largest public school system.
West Virginia University has developed technology that can predict coronavirus outbreaks with 90 percent accuracy. Dr. Ali Rezai, executive chair of WVU's Rockefeller Neuroscience Institute, joined Cheddar to discuss the technology and protocols the university will implement to mitigate the spread of COVID-19.
How and whether companies participate in COVID-19 vaccination programs could mean the difference between a successful roll-out, and one fraught with suspicion and misunderstanding.
India has registered 78,761 new coronavirus cases, the biggest single-day spike in the world since the pandemic began, just as the government began easing restrictions to help the battered economy.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
