Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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The newly-formed Boutique Fitness Alliance allege the city has no proof fitness classes are more likely to spread coronavirus than typical gyms.
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College towns across the U.S. have emerged as virus hot spots in recent weeks as schools struggle to contain the virus.
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