Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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California’s largest wildfire is threatening a marijuana growing enclave and authorities say many of the local residents have refused to evacuate.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Dr. Paul Stoffels, chief scientific officer at Johnson & Johnson, joined Cheddar to discuss phase three COVID-19 vaccine trials. More than 60,000 people worldwide have volunteered to be part of the study.
The pandemic is now striking cities with much smaller populations, often in conservative corners of America where anti-mask sentiment runs high.
California plans to ban the sale of new gasoline-powered passenger cars and trucks in 15 years.
U.S. scientists report that ice in the Arctic Ocean melted to its second lowest level on record this summer.
A huge study of a single-dose COVID-19 vaccine is getting underway as top U.S. health officials seek to assure a skeptical public they can trust any shots the government ultimately approves.
Oregon Senator Jeff Merkley joined Cheddar to discuss Senate Democrats' special committee against the climate crisis. Merkley also addresses President Trump's denial of science and the impacts of climate crisis.
Andrew Wheeler, Administrator of the EPA, joined Cheddar to defend the Trump administration's stance on environmental protections and whether science is taken into account when regulations are put in place.
The death toll in the U.S. from the coronavirus has topped 200,000, a figure unimaginable eight months ago when the scourge first reached the world’s richest nation.
