Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Mindmed has entered a partnership with NYU Langone and will invest $5 million in psychedelic treatments. JR Rahn, Mindmed CEO, joined Cheddar to discuss how the company can help patients suffering from mental health issues and other illnesses like addiction.
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Julie Samuels, executive director at Tech: NY, joined Cheddar to discuss the COVID NY Alert app that will be used for contact tracing in New York.
The Food and Drug Administration has laid out its safety standards for developers of COVID-19 vaccines after the White House blocked their formal release.
The staggering scale of California’s wildfires has reached another milestone: A single fire has surpassed 1 million acres.
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