Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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A trio of scientists is championing a controversial alternative to coronavirus lockdowns in a 500-word document called the Great Barrington Declaration, which is stirring up significant backlash from other public health experts.
Panera is doing its part to go green, upgrading its menu options to include the carbon footprint of each item. CEO Niren Chaudhary joined Cheddar to break down food production's link to climate change.
Former NASA astronaut, Scott Kelly provides some insight into the impacts of being isolated, particularly as people around the world experience it amid the coronavirus pandemic.
US Scientists calculate that Earth hit its warmest September on record last month. The National Oceanic and Atmospheric Administration Wednesday said there's nearly a two-to-one chance that 2020 will end up as the hottest year on record.
Facing public skepticism about rushed COVID-19 vaccines, U.S. health officials are planning an extra layer of safety scrutiny for the first people vaccinated when shots become available.
A late-stage study of Johnson & Johnson’s COVID-19 vaccine candidate has been paused while the company investigates whether a study participant’s “unexplained illness” is related to the shot.
At least 2 percent of American children are being raised by their grandparents, an arrangement that already has unique challenges for such families, but the COVID-19 pandemic is adding even more obstacles to contend with.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A 67 million-year-old Tyrannosaurus rex skeleton sold at Christie's Auction House for a record-shattering $31.8 million. Cheddar's Chloe Aiello takes a look into the sale of the massive complete fossil and Christie's virtual auction process.
Democratic lawmakers are speaking out against a proposed Labor Department rule that they argue would make it harder for retirement funds to consider important environmental factors when making investment decisions.
