Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Bruno Giussani, lead curator at Countdown, joined Cheddar to discuss Ted's initiative to tackle climate change. Giussani also talks Countdown's growing global popularity.
Greg Bell, president and CEO of the Utah Hospital Association, joined Cheddar to discuss the record-breaking coronavirus infections and the statewide mask mandate implemented by Gov., Gary Herbert..
Ingmar Rentzhog, CEO and founder of We Don't Have Time, joined Cheddar to discuss the difference going forward in climate policy with President-elect Joe Biden.
Rebecca Shaw, global chief scientist at World Wildlife Fund, joined Cheddar to provide a breakdown of what biodiversity is and the risks a collapse could have on humanity.
Health experts say a safe Thanksgiving during a pandemic is possible, but they know their advice is as tough to swallow as dry, overcooked turkey.
President-elect Joe Biden is cheering news about the promising development of a coronavirus vaccine, but cautioned Americans need to be aggressive about mask wearing and social distancing as infections continue to surge around the country.
President-elect Joe Biden on Monday named the members of a team of public health and science experts to develop a blueprint for fighting the coronavirus.
The United States on Wednesday formally left the Paris Agreement, a global pact forged five years ago to avert the threat of catastrophic climate change.
Speaking early Monday at a campaign rally in Opa-locka, Florida, Trump expressed frustration that the surging cases of a virus that has killed more than 231,000 people in the United States remains in the news, sparking chants of “Fire Fauci” from his supporters.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
