Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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The telescope’s 900-ton receiver platform fell onto the reflector dish more than 400 feet below on Tuesday. The U.S. National Science Foundation had earlier announced that the Arecibo Observatory would be closed.
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Tech is the engine that enables fantasy to become reality.
