Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Connect with Cheddar!
Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe
On Facebook: http://chdr.tv/facebook
On Twitter: http://chdr.tv/twitter
On Instagram: http://chdr.tv/instagram
President Joe Biden is undertaking what would be the most ambitious effort to cut America’s oil, gas and coal emissions and stave off the worst effects of climate change.
The Doomsday Clock remains as close to midnight as it has ever been – just 100 seconds to midnight.
Today we take road signs for granted. We see these shapes and colors and understand their meaning, even without words. And that was the intention. There’s a forgotten science to the shapes of our signs.
In New York City, residents are lining up for the vaccine even as the distribution chain becomes strained. Cheddar's Chloe Aiello follows the reservation process and how the state will manage its supply of vaccines.
The Biden administration is boosting purchases of coronavirus vaccines to deliver enough to protect 300 million Americans by the end of the summer.
For over a century, 105 miles of pipes underneath Manhattan's streets have delivered steam to some of the city's oldest and tallest buildings.
Coronavirus deaths and cases in the U.S. have dropped markedly over the past couple of weeks but are still running at alarmingly high levels.
Chobani's President and COO Peter McGuinness spoke with Cheddar about the yogurt company's compensation plan for employees to get COVID vaccinations.
With millions of Americans waiting for their chance to get the coronavirus vaccine, a fortunate few are getting bumped to the front of the line as clinics scramble to get rid of extra, perishable doses at the end of the day.
Tom Price, former secretary of Health and Human Services under President Trump, talked to Cheddar about the new administration's plans for taking on COVID-19.
