Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Connect with Cheddar!
Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe
On Facebook: http://chdr.tv/facebook
On Twitter: http://chdr.tv/twitter
On Instagram: http://chdr.tv/instagram
Wellness 4 Humanity is testing out COVID-19 related vending machines. Items include tests kits and PPE. Cheddar's Chloe Aiello reports.
A team of international and Chinese scientists looking for the origins of COVID-19 says the coronavirus most likely first appeared in humans after jumping from an animal.
March of Dimes CEO Stacey Stewart spoke with Cheddar about the need to advance the science of COVID vaccine testing on pregnant populations.
After seeing two academic years thrown off course by the pandemic, school leaders around the country are planning for the possibility of more distance learning next fall at the start of yet another school year.
Rescuers in northern India are working to rescue more than three dozen power plant workers trapped in a tunnel after part of a Himalayan glacier broke off and sent a wall of water and debris rushing down a mountain.
In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom — and bust — the likes of which America had never seen before.
Nate Boutte, pharmacy manager for Walgreens, talked about the readiness of the pharmacy chain in getting COVID vaccines out in the White House's new distribution plan.
A new study may help answer one of the big open questions about the campaign to suppress the coronavirus outbreak.
Doctors say a 22-year-old man from New Jersey is recovering after receiving a rare face and hands transplant.
Philanthropist and former Democratic presidential candidate Tom Steyer wants President Biden to do more than just reverse Trump's policies on climate change.
