Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Connect with Cheddar!
Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe
On Facebook: http://chdr.tv/facebook
On Twitter: http://chdr.tv/twitter
On Instagram: http://chdr.tv/instagram
More than three months into the U.S. vaccination drive, many of the numbers paint an increasingly encouraging picture.
Chelsea Hirschhorn, Frida CEO, talked to Cheddar about the company's new breast care products meant to help women navigate the postpartum period.
Gregor Robertson, former mayor of Vancouver and executive vice president of strategy at Nexii Building Solutions spoke to Cheddar about raising a Starbucks location with a smaller carbon footprint while staying affordable and efficient.
American federal health officials say results from a U.S. trial of AstraZeneca’s COVID-19 vaccine may have included “outdated information” and that could mean the company provided an incomplete view of efficacy data.
Meteorologists in Iceland say the eruption of a long-dormant volcano is easing and shouldn’t interfere with air travel.
AstraZeneca says its COVID-19 vaccine provided strong protection against sickness and eliminated hospitalizations and deaths from the disease in final-stage U.S. testing, including in older adults.
U.S. health officials are relaxing social distancing recommendations for schools, now saying students can sit as close as 3 feet to each other in classrooms.
The editors of the 2021 World Happiness Report found that longer-term satisfaction didn't change much despite the pandemic. Finland placed first for the fourth consecutive year. The U.S. slipped from 18th to 19th place.
BioNTech co-founder Ozlem Tureci said she and her colleagues have all received the vaccine the company developed together with Pfizer. and said that the mRNA technology will be used to fight cancer “within only a couple of years.”
Cheddar talks to a group of Maryland teachers who took on the added task of hunting down vaccine appointments on behalf of the local seniors and Spanish-speaking populace.
