Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Clive McCoy, director of tourism for the British Virgin Islands, joined Cheddar to discuss how the territory was relaxing restrictions for travel to resume back to the tropical getaway.
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