Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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The shift from China to the U.S. has convinced some long-time bitcoin miners that renewable energy and crypto mining may actually be a better match for each other than expected.
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