Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Toyota says it's working with Japan’s space agency on a vehicle to explore the lunar surface, with ambitions to help people live on the moon by 2040 and eventually live on Mars.
he Australian government has pledged to spend another 1 billion Australian dollars ($704 million) over nine years on improving the health of the Great Barrier Reef after stalling a UNESCO decision on downgrading the natural wonder’s World Heritage status.
The study by California researchers that was published in Thursday’s journal Environmental Science & Technology found that more than 2.6 million tons of methane leaks into the air from gas stoves in the United States even when they aren't running.
Denmark’s government says it will scrap most pandemic restrictions next week, even as neighboring Sweden has extended its own measures for another fortnight.
A conservation group is turning over a historic redwood grove on the Northern California coast to descendants of the original Native American inhabitants.
Arguably the biggest challenge to the rise of electric vehicles is their outsized demand for rare earth minerals. Cheddar's Alex Vuocolo does a deep dive into the struggle over securing supply chains for a green tech future.
New research suggests giving extra cash to low-income mothers can change their infants’ brain development.
Pfizer and BioNTech have begun studying a COVID-19 vaccine tweaked to match to the omicron variant in healthy adults.
Federal authorities say the last of the escaped monkeys from a Pennsylvania highway crash of a truck towing a trailer load of the animals has been accounted for.
They say life is about the journey, not the destination — and how you get there makes all the difference. Americans shunned train stations, roadways, and airports amid the coronavirus pandemic, never realizing things could be fundamentally different when they return. In this episode, we're exploring the evolving world of transportation, from how we get around to how goods get to us.
