Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Cheddar takes a look at CuriosityStream's 'Breakthrough: Space Junk Dangers' which explores how space trash has become a very real threat to ongoing missions.
