After the Parkland, Fla., shooting in February, executives companies across the country -- from Dick’s Sporting Goods and BlackRock to Enterprise Rent-a-Car and Delta-- made the controversial decision to cut ties with gunmakers and the National Rifle Association.
When President Trump announced the travel ban on several majority-Muslim countries last year, Microsoft chief Satya Nadella and Amazon’s Jeff Bezos openly voiced their opposition to the policy.
This kind of CEO activism, when corporate leaders take political or social stances that are “unrelated to the bottom line,” has taken off in recent years, explained Aaron Chatterji, Associate Professor at Duke University's Fuqua School of Business. He wrote about this trend in an article for the [Harvard Business Review](https://hbr.org/cover-story/2018/03/divided-we-lead).
There are three main factors driving this trend.
The first comes from inside the companies themselves -- the employees.
“A lot of millennials especially are pushing their bosses to speak out,” explained Chatterji.
Second is the increasingly polarized political climate.
“Being in the middle is really hard,” he said. “You see the middle sort of being hollowed out of both political parties. That’s where companies used to be, and [now] they’re forced to occupy one side or the other.”
And finally, social media gives CEOs “a microphone that’s always on” and access to direct conversations with their consumers.
But having a vocal CEO doesn’t come without risks.
“This is uncharted territory,” Chatterji said. “A lot of CEOs and companies are finding themselves getting burned by these activist stands,” because they open up the possibility of consumer backlash or even isolation from investors.
Many companies, though, also benefit from this movement. Chatterji pointed to Apple as an example.
After CEO Tim Cook called Indiana’s proposed religious freedom law “dangerous” in 2015, “we found...there were people who were more likely to buy Apple products.”
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
