Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Wondering what to watch this weekend? This week we watch real-life spiritualism that has gone too far, fictional witchcraft that has gone too far, and two Christmas classics to bring our happiness back.
Since 1927, Time Magazine has chosen its Person of the Year to acknowledge the world's biggest and most influential change makers. This year it was global phenomenon Taylor Swift. Dan Macsai, executive editor of Time, spoke with Cheddar News about the process to make its pick and what's involved.
So I got the chance to chat with times executive editor Dan Max about how time made its decision and the entire person of the year issue.
A liberal activist with an eye for mainstream entertainment, Lear fashioned bold and controversial comedies that were embraced by viewers who had to watch the evening news to find out what was going on in the world.
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