ON24 ($ONTF), the webinar and virtual event platform, started trading on the New York Stock Exchange Wednesday afternoon at $77 per share — a 54 percent jump from the initial offering price and a sign that last year's hot IPO market is continuing into 2021. 

The San Francisco-based company hosts virtual events for B2B engagement. It counts Reuters, SoftBank, GE, Bank of America, Nvidia, Morgan Stanley, and the NYSE itself, to name a few, among its biggest customers. The impact of coronavirus has fueled the adoption of the platform.  

"The future is all about digital engagement," co-founder and CEO Sharat Sharan told Cheddar. "Companies have gone through 10 years of digital transformation in 10 months."

He touted his company's ability to help businesses convert prospects into buyers through digital engagement at a large scale. These virtual events then generate data, which ON24 converts into revenue, according to Sharan.  

Looking beyond the pandemic, ON24 is banking on companies continuing to hold digital events even after the economy reopens. 

Sharan said a number of customers have told him they will embrace a "hybrid" approach, "because the reach, the engagement, the data, and the personalization that this medium provides is something that the physical medium does not provide."

"Yes, the physical is going to come back, but I think you're looking at much more of a hybrid world going forward," he said. 

The executive has pointed out, however, that the greatest competition may come from other providers of remote events, such as Zoom Video Communications. 

Sharan said he projects the company's potential market is about $42 billion in size. The public offering will help ON24 grow to meet that demand. That includes investments in sales, marketing, and expansion into new markets such as Japan and Germany. 

"We've got a lot of greenfield ahead of us," he said. 

The stock was $70.82 per share at the close. 

Share:
More In Business
State Department Halts Plan to buy $400M of Armored Tesla Vehicles
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
Goodyear Blimp at 100: ‘Floating Piece of Americana’ Still Thriving
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Trump Administration Shutters Consumer Protection Agency
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Load More