*By Madison Alworth* Vinepair wants to be the premier source for all things booze, and since the website's founding in 2014, it has advised millennials on what and where to drink, as well as how to mix the latest concoctions. "Eater already existed for the food world. So we figured why not create Vinepair for the drinks world," said Adam Teeter, co-founder and CEO of Vinepair. "Millennials are looking for content that is informative and teaches them something," Teeter said in an interview Monday with Cheddar. Vinepair includes editorial articles and sponsored content and sells merchandise online. But in Teeter's view, all content is created equal, even the sponsored pieces. "We see some sponsored content perform as well, if not better, than some of our editorial content," he said. "It gets the same treatment, it goes to our homepage. It gets tested on social, just like all of our other content." He may have a point: according to [a recent study](https://www.forbes.com/sites/andrewarnold/2018/01/21/millennials-hate-ads-but-58-of-them-wouldnt-mind-if-its-from-their-favorite-digital-stars/#2b5e536259ca) by the McCarthy Group, a brand strategy firm, 84 percent of millennials don't like traditional marketingーand many don't trust it. The strategy may be working. Vinepair, with an audience of 24 million, says it's on track to generate $1.5 million in ad revenue this year. In Teeter's mind, it's all about the data. "We are hyper-focused on data. I think that's also why we've grown so quickly. In that regard, we're focused on making sure the sponsored content performs well too, but it's not getting a ton more exposure than any of our normal content would get." As for the ["drink of the summer"](https://www.newsday.com/business/how-the-aperol-spritz-became-summer-s-1-cocktail-1.20140467), Teeter thinks one liqueur in particular can claim victory. "You could say Campari has had a huge success with pushing the Aperol Spritz." For more on this story, [click here](https://cheddar.com/videos/vinepair-the-media-company-for-people-who-feel-drinking-is-culture).

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Michigan Judge Sentences Walmart Shoplifters to Wash Parking Lot Cars
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
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