Video-sharing platform Portal Wants Each User to be a 'Mini-HBO'
*By Christian Smith*
New video-sharing platform Portal wants to help online video creators cash in on their content, says company founder Jonathan Swerdlin.
"Portal is the first video sharing platform that everyone can use that completely skips the ad model and introduces really easy ways for users to pay each other," Swerdlin said in an interview on Cheddar. "Everyone can be their own mini HBO."
Portal's "freemium" model allows content creators to decide whether to share their content for free or monetize it through subscriptions, paywalls, or tipping, at rates that can range from one cent to $100 per video. Swerdlin said that many content creators offer a few videos for free to hook users, and then require payment to view the rest of their content.
Swerdlin created the company, which counts Mark Cuban among its investors, with the intention of eliminating advertisers' control over digital content, which Swerdlin believes has broken the internet. Free speech is a key component to Portal's function, but Swerdlin notes there are some limitations.
"We have pretty clear guidelines around hate speech," Swerdlin said. "We're going to go on a case-by-case basis, but we're very committed to free speech."
For full interview [click here](https://cheddar.com/videos/how-portal-is-giving-power-back-to-the-internets-video-creators).
What do Arnold Schwarzenegger, Aubrey Plaza, and Tom Brady all have in common? You'll see them on Super Bowl Sunday, but not on the field. If you only watch the Super Bowl for the ads, here's a sneak peek.
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
