Using Art to Advertise with The California Sunday Magazine and Dropbox Paper

When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper. Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together. Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.

More In Business

178,000 Jobs Added in March. So Why Is Everyone Still Worried?

Kory Kantenga from LinkedIn unpacks how the US added nearly 3x the expected jobs in March, and whether it can last as the Iran war reshapes the economy.

What Does Gen Z Actually Want from Their Money?

Emily Irwin from Wells Fargo reveals how the youngest adult generation is challenging traditional wealth milestones and building their own.

How Tyler Lucas Outplayed 199 Competitors to Win Beast Games Season 2

U.S. Air Force pilot Tyler Lucas beat 199 competitors on Beast Games Season 2 to win $5.1M. He joins us live to share how discipline and loyalty won the game.

The Skincare Brand That's Saving Lives: Meet the Woman Who Turned Recovery Into a Beauty Movement

Osier founder Cheree Ashley spent a decade building recovery programs & now she's channeling that mission into skincare with Selling Sunset's Sandra Vergara.

22 New Models, $26 Billion and a Race Car: Genesis Is Playing the Long Game and Winning

Genesis just committed to 22 new vehicles by 2030. The brand's COO joins us live to break down their luxury takeover, NY Auto Show reveals, and what's next.

Big Business This Week: “Stocks will crash,” says one expert; “Stocks will rise,” says another

Big Business This Week caught up with a naysayer and a yaysayer about the stock market, to see if we could make head or tail of the situation.

The Tech Inside John Deere's Combines Will Blow Your Mind

John Deere's combines are smarter than ever. Julian Sanchez, Manager of Combine Engineering, breaks down the innovations reshaping modern agriculture.

Why The Future of Advertising Isn't on TV or Social Media, It's Inside Video Games

Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.

OpenAI vs. Anthropic: The IPO Battle That Could Define the Future of AI Investing

As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.

Candy, Culture, and Cravings: How Hershey Turns Trends into Bestsellers

Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.

Load More