As Reddit enters a new decade, the platform is hitting growth milestones that probably seemed like a pipe dream when it launched in 2005. With 430 million monthly active users, it's the fifth most-visited website in the United States and has a valuation of $3 billion. But for Chief Operating Officer Jen Wong, the song remains the same for Reddit.
"I actually don't think it's new, this growth, I think it's been happening over time," she explained to Cheddar's Michelle Castillo in an interview at CES.
"It's because people like the context, they like the realness, they like the fact that they can get together with people they may not know but have a shared interest and talk about the things they care about."
Reddit remains the go-to place for many when it comes to learning more about a particular subject from others like themselves.
"When you think about the internet, more people want to spend time intentionally. They want to spend time on things they care about," said Wong.
That is why the COO believes Reddit's ad business, which is only a couple of years old, offers brands an unparalleled opportunity.
"Somebody is seeking information or understanding, versus kind of scrolling through it, and they're in a mindset of openness, of trust, of looking for realness and information from their peers," she explained.
"It's an unduplicated mindset anywhere else in digital life."
Allison Pohle, reporter at The Wall Street Journal, breaks down airline chaos, surprise winners, and what the latest rankings mean for your next flight.
Jason Chinnock discusses Ducati’s 100th anniversary, blending a century of racing heritage with innovation, off-road expansion, and plans for the next 100 years
Jasmine Sun on unregulated peptides moving from fringe biohacking to Silicon Valley mainstream, promising healing, focus, and optimization with little oversight
For Trump, markets matter more than polls. Luke Broadwater, White House correspondent for The New York Times, examines how Wall Street guides decisions.
As political and economic uncertainty rises, Americans are seeking second passports and golden visas. Latitude Group’s CEO explains what’s driving the surge.
As AI and electrification drive record power demand, nuclear energy returns to the spotlight. Lightbridge CEO explains how advanced fuel could reshape the grid.
Shark Tank’s Kevin O’Leary breaks down his Hollywood debut, Marty Supreme’s $100M box office run, Oscar buzz, and what business taught him about movies.
