As Reddit enters a new decade, the platform is hitting growth milestones that probably seemed like a pipe dream when it launched in 2005. With 430 million monthly active users, it's the fifth most-visited website in the United States and has a valuation of $3 billion. But for Chief Operating Officer Jen Wong, the song remains the same for Reddit.

"I actually don't think it's new, this growth, I think it's been happening over time," she explained to Cheddar's Michelle Castillo in an interview at CES.

"It's because people like the context, they like the realness, they like the fact that they can get together with people they may not know but have a shared interest and talk about the things they care about."

Reddit remains the go-to place for many when it comes to learning more about a particular subject from others like themselves.

"When you think about the internet, more people want to spend time intentionally. They want to spend time on things they care about," said Wong.

That is why the COO believes Reddit's ad business, which is only a couple of years old, offers brands an unparalleled opportunity.

"Somebody is seeking information or understanding, versus kind of scrolling through it, and they're in a mindset of openness, of trust, of looking for realness and information from their peers," she explained.

"It's an unduplicated mindset anywhere else in digital life."

Share:
More In Business
US businesses that rely on Chinese imports express relief and anxiety
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Load More