2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Meta's announcement that COO Sheryl Sandberg will be stepping down from her role after 14 years with the company has left investors wondering about the tech giant's future. Doug Astrop, a managing partner at Exponential Investment Partners (an investor in Meta), joined Cheddar News to discuss what the personnel change to Javier Olivan means for investors and the future of the Meta. "They are bringing somebody up who's been there a long time, who has been the chief revenue officer, and so I don't think it means major changes," he said. "but symbolically it's important and significant."
Vinay Ravuri, Founder and CEO at EdgeQ, breaks down an all-new solution to unlock the full potential of edge computing and create a hyper-connected world; Cheddar gets a look at Curiosity Stream's 'Work in Progress.'
Vinay Ravuri, Founder and CEO at EdgeQ, joins Cheddar Innovates to discuss an all-new solution to unlock the full potential of edge computing and create a hyper-connected world.
