Under Armour delivered autographed Curry 4 sneakers by drone to fans over the weekend. StockX CEO Josh Luber explains how this promotion is resonating with fans, and how the sneaker retailer is performing.
"The shoes are dropping from the sky, how cool is that," says Luber. "I love that Under Armour is being the innovator here and doing something different." Last week Stifel Nicolaus upgraded Under Armour, raising the price target from $11 to $17. Shares of the retailer have since been on the rise. Luber says if Under Armour can succeed in snagging a piece of the market in the basketball sector from Nike or Adidas it could really help the retailer.
Luber also shares his picks for the hottest sneakers on the resale market. This week those include Yeezy Boost 350 V2 Blue Tint, and Jordan 11 "Win Like 96."
With more employees being called back to the office, many workers are suddenly protesting by being in the office for as little time as possible. As the term suggests, coffee-badging means coming in for just enough time to have a cup of coffee, show your face, and swipe your badge.
Japan's Nippon steel is buying U.S. Steel for $14.9 billion.
Southwest Airlines will pay a $35 million fine as part of a settlement over a 2022 holiday season disaster that saw the airline cancel thousands of flights and leave millions of people stranded.
Cheddar News' Need2Know is brought to you by Securitize, which helps unlock broader access to alternative investments in private businesses, funds, and other alternative assets. The private credit boom is here and the Hamilton Lane Senior Credit Opportunities Fund has tripled in assets under management in just six months from November 2022 through April this year. Visit Securitize.io to learn more.
Stocks opened slightly higher after Monday's opening bell after several weeks of gains as the year closes out.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Citi told most of its employees that they could work from home at the end of the month, according to CNBC.
Chobani paid $900 million to purchase ready-to-drink coffee maker La Colombe.
Kerri Quigley, founder of The Fashion Class, spoke with Cheddar News on how to make an ugly sweater on a budget.
With Christmas only 10 days away, some kids may notice that there's a lot of spending going on this holiday season. Dr. Regine Muradian, licensed clinical psychologist, joined Cheddar News to provide tips on how to teach kids the value of gifts and money.
