Ujo Music Founder Says Blockchain Can Fix the Music Industry
*By Jacqueline Corba*
The music industry is broken because artists are not getting paid what they should, said Ujo Music's co-founder Jesse Grushack, and he can fix it with blockchain technology.
Ujo Music is part of the Consensys studio, led by Joe Lubin, the co-founder of the blockchain-based computing platform Ethereum.
More than 80 artists, including Imogen Heap, RAC, and Giraffage, are on Ujo Music's platform. No money can be exchanged yet, but Grushack said eventually artists will be paid with Ethereum.
"What matters is the artist is getting a fair value for use of their song," Grushack said Thursday on Cheddar's The Crypto Craze.
Through Ujo Music, creators can maintain control of their licensing agreement and set their own price and rules for how their own content can be used. Grushack said the goal is to create an ecosystem in which no matter where content lives on the web, artists get paid.
"A lot of people have grand ideas in blockchain, but the pipes to build all that stuff aren't quite there yet," said Grushack. "Consensys allows us to play with ideas, play with tech, and provides us with services such as marketing and diligence."
For the full interview, [click here](https://cheddar.com/videos/how-ujo-music-is-leveraging-blockchain-to-pay-artists-fairly).
With the launch of Dolby Vision 2, Peacock is first to market - and live sports will never look the same. Your living room is about to feel more like a stadium.
Today's AI knows where you live, everything you said, and how your kids learn - and you may want it to. We go hands on with the smartest apps making life easier
From flush to brush, AI is taking over our bathroom. Discover how this latest smart tech is both revolutionizing our daily routines and improving our health
Tensor's Robocar will make you money while you sleep. Sony Honda's Afeela 1 blurs the line between car and companion. Welcome to the future of automotive tech
From autonomous bots keeping airports running to humanoids that might become your best friend, take an exclusive look at the machines redefining how we live
From AI everywhere to LEGO’s Smart Brick, The Verge’s Sean Hollister breaks down which CES 2026 innovations are really game-changers—and which may be hype.
