*By Michael Teich* The UFC is ready for a future without cable. Ultimate Fighting Championship president Dana White says the mixed martial arts league's five-year deal with ESPN puts it in a position to go the distance, despite declining linear television trends. "Everything is going digital. Cord cutting is real. It's happening and we see it in all aspects of the business, whether it's pay-per-view or television," White said in an interview with Cheddar Thursday. The deal with Disney's ($DIS) sports network includes the broadcast of 30 UFC events per year. Ten of those will appear on ESPN's television networks, while the other 20 will air on its new streaming service, ESPN+. The package is reported to be worth $1.5 billion. "ESPN, not only are they the leader in sports and the best at what they do, these guys are way out as far as social media, digital," he added. "Now is the perfect time for us to be getting together." The agreement with ESPN comes after Fox decided to tap out of its UFC partnership. Instead, the network is spending over $1 billion on a new deal with the WWE. White, however, is not worried about going up against the professional wrestling league. "Our competition is whatever is going to pull the attention of 18 to 34-year-old males, whether it's a big movie coming out or college football. We don't look at the WWE and say we're competing head-to-head with these guys. Our stuff is real, their stuff is entertainment." UFC makes its ESPN+ debut on January 19 in Brooklyn, N.Y., when flyweight titleholder Henry Cejudo steps into the ring to defend his title against current bantamweight champion T.J. Dillashaw. For full interview [click here](https://cheddar.com/videos/ufc-is-ready-for-a-future-without-cable).

Share:
More In Business
Nestlé dismisses CEO after he has relationship with a subordinate
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
Load More