The U.S. Soccer Federation needs to change the way it treats the women’s national team, according to Kyle Martino, a candidate for the group’s presidency.
“They are the mavericks,” he told Cheddar. “If we don’t focus on treating them like World Cup winners...and investing and growing the grassroots on the women’s side, that success isn’t going to continue.”
The U.S. women’s team has won three Women’s World Cup titles since the tournament began as well as four Olympic gold medals.
Martino said the team should be paid as much as the men, who failed to qualify for the 2018 World Cup following an embarrassing loss to Trinidad and Tobago.
In his race for the organization’s presidency, the former midfielder and sports broadcaster faces a crowded field. The eight candidatesinclude World Cup champion Hope Solo.
The elections will be held at the National Council Meeting this weekend.
For full interview, [click here](https://cheddar.com/videos/the-race-for-u-s-soccer-president-heats-up).
Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
