Two Reasons Why Advertisers Prefer Hulu Over Traditional TV

Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg. For full interview [click here](https://cheddar.com/videos/hulu-head-of-advertising-on-state-of-ads-in-ott).

More In Business

One Trend Quietly Dominated Super Bowl 60 Ads, and It’s a Game Changer

From surprise celebrity overload to fewer influencers, USA Today's Ralphie Aversa breaks down the biggest Super Bowl 60 ads and why AI quietly stole the show.

Bob’s Discount Furniture Goes Public: What This IPO Means for the Retail Market

Carl Lukach, CFO of Bob’s Discount Furniture, shares insights on the company’s IPO, growth strategy, and what it means for the future of the furniture market.

Robotaxis Vs. New York City: Can Self-Driving Cars Survive the Toughest Streets on Earth?

Waymo eyes NYC, the hardest city for robotaxis yet. Safety, laws, unions, and public trust collide as autonomous cars push toward America’s streets.

Watch Josh Luber Unbox the Future of Collectibles Live on the NYSE Floor

Josh Luber reveals the thrill of “blind boxification” and how chance-driven collectibles are reshaping markets in real time.

Seahawks vs. Patriots: The Biggest Bets You Need to Know

BetMGM CEO Adam Greenblatt shares the hottest bets, surprising trends, and how prediction markets are changing the game.

From Social Feeds to Super Bowl: The Rise of Creator-Led Ads

Zoe Soon of IAB explains how TikTok and Instagram stars are now the real MVPs of Super Bowl advertising campaigns.

Big Business This Week: The SaaS-pocalypse hits the tech markets

All it took was a gentle nudge for tech markets to fall significantly.

Who Will Win the Oscars This Year?

We have a pretty stellar line up of Oscar nominations, this year. The question is, who will win? And of course, who SHOULD win?

Who Really Controls TikTok Now? Inside the U.S. Spin-Off

As TikTok announces a major U.S. spin-off, Kerry Flynn, Media Reporter at Axios, breaks down the deal, the timing, and what it means for tech policy.

Luxury Presence and the New Playbook for Modern Real Estate Agents

As real estate is reshaped by AI and affordability pressures, Malte Kramer, CEO and Founder of Luxury Presence, explains how agents adapt, scale, and win.

Load More