Two Reasons Why Advertisers Prefer Hulu Over Traditional TV
Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg.
For full interview [click here](https://cheddar.com/videos/hulu-head-of-advertising-on-state-of-ads-in-ott).
Chair Jerome Powell says the Federal Reserve only expects to cut rates once in 2024. But at least, as one economist says, ‘rate hikes are off the table.’
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