Twitter Shares its Hot Holiday Shopping Trends With Cheddar!
The holidays are fast approaching, and Twitter users are already sharing their holiday wishlists. And some may be very surprising.
The platform reported a 37 percent increase in tweets about Fingerlings. Not the potato, but the children's toy made by Hong Kong-based company WowWee.
“[People] are tweeting about the disappointment that they can’t get them on the shelves. They’re tweeting about the elation when they find it,” Matt Derella, Global Vice President of Revenue on Twitter, told Cheddar.
Some children may be content with the small toy, but other, more sophisticated kids have been tweeting about video game consoles, such as the Xbox.
Microsoft released its Xbox One X this past week and pre-orders were at record levels. The company’s corporate vice president and CMO of gaming noted that some stores opened at midnight for the launch, preparing for avid fans.
Derella also said the social media platform has seen a lot of tweets about gaming. The “Call of Duty” franchise is a favorite.
Data like this is not only useful for those creating a holiday shopping list. Marketers can use the information too.
“If you’re a marketer, if you’re a Best Buy, or a big retailer … think about how you can morph your messaging to connect with the conversation that’s happening on Twitter,” Derella said.
The closest holiday is Thanksgiving, only two weeks away, but the platform is already seeing tweets in preparation for Christmas, with a 16 percent increase in moms and a 12 percent increase in dads tweeting about the festivities.
Alan Becker, CEO and Investment Adviser Representative at Retirement Solutions Group and RSG Investments, shares his thoughts on the latest GDP data plus why he's not sold cryptocurrency as a long-term asset.
The Biden administration wants to ban another type of bank “junk fee," targeting fees that are typically charged by banks when a transaction is declined in real time.
Al Root, senior writer at Barron’s, breaks down everything expected from Tesla’s earnings report, from Elon Musk’s demands from the board to why the market has been looking for affordable EV options.
Online retailer eBay Inc. will cut about 1,000 jobs, or an estimated 9% of its full-time workforce. The announcement follows similar moves by other tech companies that ramped up hiring during the pandemic while people spent more time and money online.
Tony Drake, CFP at Drake and Associates, LLC shares thoughts on whether the record gains in technology will broaden to other sectors, the risks of the Fed keeping interest rates higher for too long, and the health of the U.S. consumer.
The Federal Trade Commission ruled that Intuit engaged in deceptive practices by running ads claiming consumers could file their taxes for free using TurboTax — when many taxpayers did not qualify for such free offerings.
