Twitter Shares its Hot Holiday Shopping Trends With Cheddar!
The holidays are fast approaching, and Twitter users are already sharing their holiday wishlists. And some may be very surprising.
The platform reported a 37 percent increase in tweets about Fingerlings. Not the potato, but the children's toy made by Hong Kong-based company WowWee.
“[People] are tweeting about the disappointment that they can’t get them on the shelves. They’re tweeting about the elation when they find it,” Matt Derella, Global Vice President of Revenue on Twitter, told Cheddar.
Some children may be content with the small toy, but other, more sophisticated kids have been tweeting about video game consoles, such as the Xbox.
Microsoft released its Xbox One X this past week and pre-orders were at record levels. The company’s corporate vice president and CMO of gaming noted that some stores opened at midnight for the launch, preparing for avid fans.
Derella also said the social media platform has seen a lot of tweets about gaming. The “Call of Duty” franchise is a favorite.
Data like this is not only useful for those creating a holiday shopping list. Marketers can use the information too.
“If you’re a marketer, if you’re a Best Buy, or a big retailer … think about how you can morph your messaging to connect with the conversation that’s happening on Twitter,” Derella said.
The closest holiday is Thanksgiving, only two weeks away, but the platform is already seeing tweets in preparation for Christmas, with a 16 percent increase in moms and a 12 percent increase in dads tweeting about the festivities.
Karl Farmer, Vice President and Portfolio Managers at Rockland Trust Bank, breaks down why inflation and interest rates may stick at these levels, and why Bitcoin still carries some risks.
If you wince at the grocery store checkout, you’re not alone. Wall Street Journal reporter Jesse Newman breaks down why prices are so high – and not going down anytime soon.
An inflation gauge favored by the Federal Reserve increased in January, the latest sign that the slowdown in U.S. consumer price increases is occurring unevenly from month to month. (Getty Images)
Glen Smith, CIO at GDS Wealth Management, shares how investors can allocate their assets as the market broadens and why he’s eyeing June for the first potential rate cut.
After years of price increases for cars and trucks in the United States, costs are slowing and in some cases falling, helping cool overall inflation and giving frustrated Americans more hope of finding an affordable vehicle.
Missed out on the Nvidia wave? Oh course you did — you’re reading this article aren’t you, instead of luxuriating on a white-sand beaches of Bali. But here are at least four other promising semiconductor stocks to add to your portfolio.
