Turning A Family Tradition Into A Multi-Million Dollar Business
Before The Elf On The Shelf hit stores in 2005, it was a family tradition in Chanda Bell's family for decades. Now, more than 11 million elves have been adopted all around the world. Bell, the company's Founder and CEO, explains how she and her family turned their holiday tradition into a viral phenomenon.
When Bell and her mother decided to publish the story behind their family tradition, they pitched it to a number of publishers. After getting turned down from every one they spoke with, they decided to publish the story themselves. Now, 13 years later, that story has become a Christmastime favorite for millions of children.
Bell says that there were a number of challenges getting the company off the ground beyond taking on debt to fund it. Neither she nor her mom or sister had business backgrounds, but Bell says they learned quickly.
The return of ‘meme stocks’ don’t mean it’s time to panic about the stock market. If you want something to worry about… look no further than inflation.
Andela is revolutionizing global work for a sustainable future. Their impact includes diverse skills, income growth, & successful hiring in untapped locations.
With Gamestop and other meme stocks back on the rise, it brings to mind some similarities between 2021 and 2024 economically… and that’s not necessarily good.