*By Max Godnick*
Any professional athlete faces the pressure to win, but the stakes are higher in the World Cup, where soccer players carry the added burden of an entire nation's expectations. Some crack. The winners rise.
"If you're for yourself, you're not going to play as hard or as well," said Jon Gordon, the author of "The Power of Positive and Leadership" and a team-building adviser to athletes and executives. "If you're playing for your team or your country, you're going to play a lot better."
Gordon has worked with teams (the Los Angeles Dodgers) and companies (Google) on the foundations of successful team building. He advised the 32 national soccer teams hoping to hoist the 2018 World Cup trophy in Russia next month to use the stress of playing for national pride to help them perform better.
"They have to have a shared vision and a greater purpose," he said, encouraging athletes to ask themselves, "Are we playing for ourselves or for our country?"
The same principles apply to all sports, regardless of what type of ball is being kicked, thrown, or shot. But certain disciplines do require more tailored advice. Because of the number of players and its fast-moving style, Gordon said that soccer, like basketball, requires greater trust between players.
"You have to trust that that player is going to get you the ball," he said. "You have to trust that they're going to be where they need to be on defense."
For the full interview, [click here](https://cheddar.com/videos/world-cup-winning-secrets-from-a-team-building-expert).
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Canada was one of the only developed countries in the world that did not have a premier league for soccer. Until now. The Canada Premier League will kick off its inaugural season next year in the hopes of creating a soccer revolution ahead of the 2026 World Cup, co-hosted in the country, says CPL commissioner David Clanachan.
