"Experience" is the word of the year for marketers. Interacting with customers in new ways will be the key to growth in the new year. With so many options on the market at similar price points, companies have to think beyond the transaction.
Another key point marketers need to focus on in 2018 will be empathy. Customers want to feel that they are making the world better through their purchases.
On a more tech-focused note, embrace augmented intelligence. Use data in new ways to reach new customers.
Meridith McGraw, White House Reporter at The Wall Street Journal, breaks down Trump’s $200M ballroom plan, D.C. police tensions, and the future of MAGA.
After years of being told that red wine was good for heart health, more Americans appear to be heeding warnings that even moderate alcohol consumption can be unhealthy.
