Tiered Pricing for Movie Seats Comes to AMC Theaters

Moviegoing at AMC theaters might be a bit more expensive — or cheaper — depending on where you want to sit.

The theater chain just announced its new Sightline program, featuring three different pricing tiers. The value section is made up of seats in the front rows, to be discounted.

The standard section, the most common ones, will remain traditionally priced, and preferred seats, typically the most prized ones in the middle of the auditorium, will charge a premium rate. 

Moviegoers will get a detailed seating map with the different prices while purchasing on the web, through the AMC app, or at the box office.

Eliot Hamlisch, EVP and CMO of AMC Theaters, noted that it fits with the kind of changes that have already taken place in entertainment.

"Sightline at AMC more closely aligns with AMC's seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies," he said in a statement.

For those who might not be the biggest fans of the change, the Sightline program will only be in effect for films showing after 4 p.m. However, AMC noted that its goal is to expand the program to all of its locations, including its dine-in theaters, by the end of 2023.

More In Business

Markets React to Fed Cut: Citi on Earnings, AI Spending, and the Road to 2026

Citi’s Drew Pettit breaks down how the Fed’s latest rate cut is reshaping equity markets, earnings expectations and sector strategy.

Inside Wealthfront’s Big IPO Moment and the Future of Robo Advisors

Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."

Big Business This Week: Inside the battle for Warner Bros.

It’s the intrigue of the hour in Hollywood, and the implications are real for the U.S. entertainment and news industries.

Why a sequel isn’t always the answer to people’s demands for more

Ask yourself if you actually want to see some of the popular film franchises continue.

Inside the Fed’s Decision to Cut Rates

The Fed cut rates, sparking market swings. Bill Mann unpacks the decision, the economy’s direction, policy risks, and what investors should know.

The Hybrid Work Revolution: Why Mark Dixon Says the Office Will Never Be the Same

Mark Dixon shares how IWG supports companies through hybrid work, RTO shifts, and the next era of flexible workspaces.

Inside the Surge: How Sports Betting Is Dominating the U.S. Market

U.S. sports betting is booming as NFL and college football fuel massive activity. BetMGM CEO Adam Greenblatt breaks down trends, growth, and what’s next.

Inside Netflix’s $72B Gamble: Is This the End of Traditional Hollywood?

With a merger this big, creators, studios, and theaters all face uncertain futures. Here’s what experts are worried about and what good could come from it.

A Former CEO Says Companies Are Doing Leadership Wrong — Here’s His Fix

With disengagement rising and hybrid work shifting, 'Everybody Matters' author Bob Chapman explains why treating people well could define the future of work.

Big Business This Week: Retail’s new trilogy: Gen Z, AI, and Ozempic

We sat down with Ali Furman, U.S. Consumer Markets Industry Leader at consulting firm PwC to ask what trends she garnered from the initial data this year.

Load More