On this episode of This Changes Things we explore how one music producer turned what some called a crazy idea into a sustainable business. Plus, Brad Smith takes us axe-throwing as we explore the experiential economy!
Paul Wiltshire, CEO & Founder of Songtradr, is an award-winning record producer and songwriter with over 25 years of experience. He's produced or composed over 15 million units, including twelve number one albums and singles. He joins This Changes Things to talk about how he launched his business and the challenges he overcame to get to where he is today.
And the future of business is getting active. More and more companies are focused on the customer's experience, rather than just a product. This Changes Things host Brad Smith aims for the bullseye at "Kick Axe," New York City's first axe-throwing venue. He talks to Founder Ginger Flesher about the business of axe throwing.
Plus, thinking of going into business in 2018 but still need to come up with that niche category that could make you millions? This Changes Things hosts Baker Machado and Hope King explore four different business options.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
