When Alexandra Friedman co-founded LOLA, an organic tampon company, she hoped to fulfill the needs of women by engaging them in constant conversation. She recently revealed to Cheddar just how far that conversation has gone at times. “My favorite tidbit is that customers have actually called us from the bathroom,” Friedman told Cheddar. She says being in contact with her customers has helped her hone in on the company’s mission. “We’re women building a brand for women, and we want it to reflect the needs of women throughout their lives,” Friedman told us. LOLA prides itself on incorporating customer feedback into its products. Founded in 2013, LOLA is a subscription-based tampon company that offers women organic products. The company offers customizable assortments delivered to your door. For full interview, [click here](https://cheddar.com/videos/how-lola-is-destigmatizing-periods).

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Apple posts stronger-than-expected Q2 results
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
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