When Alexandra Friedman co-founded LOLA, an organic tampon company, she hoped to fulfill the needs of women by engaging them in constant conversation. She recently revealed to Cheddar just how far that conversation has gone at times. “My favorite tidbit is that customers have actually called us from the bathroom,” Friedman told Cheddar. She says being in contact with her customers has helped her hone in on the company’s mission. “We’re women building a brand for women, and we want it to reflect the needs of women throughout their lives,” Friedman told us. LOLA prides itself on incorporating customer feedback into its products. Founded in 2013, LOLA is a subscription-based tampon company that offers women organic products. The company offers customizable assortments delivered to your door. For full interview, [click here](https://cheddar.com/videos/how-lola-is-destigmatizing-periods).

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US businesses that rely on Chinese imports express relief and anxiety
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
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