The Stranger Things Netflix is Doing With Advertising
'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
Update: After publication of the story, Netflix clarified no company made direct payments to be featured in "Stranger Things," including Coke and Baskin Robbins. Many companies, like New Coke, were chosen because of their accuracy to the 1980s era and were written into the script before outreach to the brands, Netflix claims. Companies featured in the show were involved in marketing partnerships. They were allowed to use "Stranger Things" characters in certain products, which in turn helped promote the show.
Other companies like Nike, Lego and H&M participated in consumer product deals with Netflix. These companies paid a licensing fee to sell "Stranger Things" products.
For more details, please visit: https://cheddar.com/media/stranger-promos-netflix-teams-up-with-big-names-for-hit-show
Tensor's Robocar will make you money while you sleep. Sony Honda's Afeela 1 blurs the line between car and companion. Welcome to the future of automotive tech
From autonomous bots keeping airports running to humanoids that might become your best friend, take an exclusive look at the machines redefining how we live
From AI everywhere to LEGO’s Smart Brick, The Verge’s Sean Hollister breaks down which CES 2026 innovations are really game-changers—and which may be hype.
Holiday shopping heats up as Tom’s Guide editor Kate Kozuch reveals the tech gifts everyone wants, from wellness gadgets to gaming buzz—and how to score deals!
2025’s top Black Friday tech deals from smart speakers to wearables. Tom’s Guide editor Kate Kozuch shares expert picks and tips for smart holiday shopping.
