When you sing along to a soundtrack or hear your favorite jingle you may not understand the history of that sound. A lot goes into bringing music to your ears. Oscar Hoglund, CEO of the music licensing platform Epidemic Sound, joins Cheddar to discuss its expansion to the U.S. and blending video and audio.
Hoglund explains that the site has created a massive library, to which you can subscribe for unlimited use or license tracks per second. Its clients range from the smallest YouTube content creators to huge production companies. He talks about the trend of blending video and audio and why he's encouraged by other media companies such as Facebook teaming up with music licsening sites.
Plus, artist payment within the music industry is a controversial subject, many thinking the artist doesn't get the proper amount of compensation. Hoglund says Epidemic Sound strives for a 50/50 revenue split with all artists. He hopes that it encourages musicians to stay on the site.
The trial of a Fugees rapper, who was convicted this year in multimillion-dollar political conspiracies, stretched across the worlds of politics and entertainment — and now the case is touching on the tech world with arguments that his defense attorney bungled the case, in part, by using an artificial intelligence program to write his closing arguments.
Amazon will soon make prescription drugs fall from the sky when the e-commerce giant becomes the latest company to test drone deliveries for medications.
The new Pixel 8 smartphone released this week by Google includes an AI photo editing software that will allow users to change the expression of a person in pictures.
