Simplicity may be the secret to creating a powerful brand and a strong workforce. Howard Belk, Co-CEO and Chief Creative Officer at Siegel+Gale, a brand strategy firm, was with us to share best practices for becoming a brand champion.
Uber is one company that could use some advice to help clean up its public image. Belk says the company's breakdown was that the C-Suite didn't act in a way that was consistent with the values they preached. He says it will be hard for Uber to pull off an image revamp if the company isn't clearer about its mission and values.
Snap is another brand struggling to express its mission. Belk says the problem isn't technology or leadership. Instead, he believes it is an issue of creating value. If your higher purpose doesn't make the register ring, Belk says, then you need to go back to the drawing table and re-work at the whole business model.
Paul Fipps, President of Global Customer Operations at ServiceNow, breaks down the company’s earnings beat, 5‑for‑1 stock split and booming enterprise AI demand
Movie studios are comfortable digging through comic bins for hot new intellectual property, but they are not comfortable returning the favor and sharing th
Chris Versace, CIO at Tematica Research and portfolio manager for TheStreet Pro, joins from the NYSE to break down the Fed’s latest move and Big Tech’s earnings
Sabrina Siddiqui, National Politics Reporter at The Wall Street Journal, joins to break down the SNAP funding delays and the human cost of the ongoing shutdown.
Arguments at the Supreme Court have concluded for the day as the justices consider President Donald Trump's sweeping unilateral tariffs in a trillion-dollar test of executive power.
AI is reshaping investigations. Longeye CEO Guillaume Delepine shares how their AI workspace empowers law enforcement to uncover insights faster and smarter.
