Simplicity may be the secret to creating a powerful brand and a strong workforce. Howard Belk, Co-CEO and Chief Creative Officer at Siegel+Gale, a brand strategy firm, was with us to share best practices for becoming a brand champion.
Uber is one company that could use some advice to help clean up its public image. Belk says the company's breakdown was that the C-Suite didn't act in a way that was consistent with the values they preached. He says it will be hard for Uber to pull off an image revamp if the company isn't clearer about its mission and values.
Snap is another brand struggling to express its mission. Belk says the problem isn't technology or leadership. Instead, he believes it is an issue of creating value. If your higher purpose doesn't make the register ring, Belk says, then you need to go back to the drawing table and re-work at the whole business model.
Holiday shopping heats up as big-box earnings reveal how Walmart, Target & Home Depot are navigating consumer pressure, strategy shifts and trends shaping 2025.
The Campbell’s Co. said Tuesday it has placed one of its executives on leave while it investigates claims that he made racist comments and mocked the company’s products and customers in an audio recording.
Elon Musk’s X unveiled a feature that lets users see where an account is based. Online sleuths and experts quickly found that many popular accounts, often posting in support of the U.S. MAGA movement with thousands or hundreds of thousands of followers, are based outside the U.S. This raises concerns about foreign influence in U.S. politics.
The Enhanced Games is going public in two ways — with a new listing on the Nadsaq stock exchange and also by offering a direct-to-consumer business focused on performance products.
Real estate software company RealPage has agreed to stop sharing nonpublic information between landlords as part of a settlement with the Department of Justice.
Thanksgiving travel is set to smash records as millions fly, drive, and ride despite FAA disruptions and economic uncertainty. Here’s what you need to know.
AI, BNPL and new digital tools are reshaping holiday shopping. PayPal’s Michelle Gill shares survey insights, tech trends, and tips for smarter spending in 2025
'The Chair Company' blends sharp satire with workplace conspiracy. Lake Bell joins us to talk its corporate themes, quirky characters, and why viewers love it!
