Simplicity may be the secret to creating a powerful brand and a strong workforce. Howard Belk, Co-CEO and Chief Creative Officer at Siegel+Gale, a brand strategy firm, was with us to share best practices for becoming a brand champion.
Uber is one company that could use some advice to help clean up its public image. Belk says the company's breakdown was that the C-Suite didn't act in a way that was consistent with the values they preached. He says it will be hard for Uber to pull off an image revamp if the company isn't clearer about its mission and values.
Snap is another brand struggling to express its mission. Belk says the problem isn't technology or leadership. Instead, he believes it is an issue of creating value. If your higher purpose doesn't make the register ring, Belk says, then you need to go back to the drawing table and re-work at the whole business model.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
At some 940-pages, the legislation is a sprawling collection of tax breaks, spending cuts and other Republican priorities, including new money for national defense and deportations.
Chris Versace, CIO at Tematica Research, joins to discuss earnings season trends, Flash PMI signals, Walmart’s strategy updates, and Nike’s evolving outlook.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
Ben Geman, Energy Reporter at Axios, joins to discuss the latest Middle East tensions, Brent crude price swings, and why gas prices aren’t falling with oil.
Al Root, Associate Editor at Barron's, joins to discuss Tesla’s robotaxis going live in Texas—what it means for autonomy, safety, and the EV race ahead.
