The Future of Marketing: How to Break Up Google and Facebook's Duopoly
Google and Facebook control most of the market share when it comes to digital advertising. According to eMarketer, Google and Facebook are expected to take home half of all revenue worldwide for internet advertising this year.
John Hall, co-founder and CEO of Influence and Co., joins Cheddar to give his take on the industry. Hall feels that while Google and Facebook do have a corner on the industry, there is an opportunity for other platforms to break through. Advertisers are desperate to see success and reach on other platforms, so it is just a matter of one of them gaining momentum.
Hall also addressed Facebook's new initiative to fully monetize and advertise on Messenger. While he feels there is exciting advertising opportunity there, Hall does fear an even stronger hold on the advertising industry.
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TIME's editorial director Emma Barker unpacks the 2026 100 Most Influential Companies list, spotlighting trends, AI impact, surprises, and leadership shifts.
From dire wolves to new species targets, scientists at Colossal Biosciences are using gene editing to revive extinction and reshape biodiversity as we know it.
R.J. Hottovy, Head of Analytical Research at Placer.ai, breaks down restaurant trends, pricing power, and which chains are winning this earnings season.
